Posts in Brick and Mortar Magic


bookstore shelves

Brick and Mortar Magic: How to Have a Great Book Signing

As publishers' marketing budgets continue to be slashed, authors are finding that self-promotion is ever more necessary.  One time-honoured way to get the word out is to spend a couple hours in a bookstore, talking to customers as though ... Read More  

bookstore shelves

Brick and Mortar Magic: Titles Are More Than Just Labels

I wish I knew what publishers were thinking sometimes.*  It's all well and good to list the author's other publications in the front of their books, but would it be too much to ask for a consistent format?  Apparently.  ... Read More  

bookstore shelves

Brick and Mortar Magic: Choosing a Pseudonym

There are a number of reasons authors choose to publish under a name besides their own.  Perhaps a children's writer has the same name as a queen of erotic romances.  Perhaps a business writer wishes to publish literary fiction, ... Read More  

bookstore shelves

Brick and Mortar Magic: Five MORE Ways a Book Becomes a Bestseller

In Part 1, I talked about factors influencing book sales that the author has little or no control over.  Today, as promised, the Ways In Which You, As The Author, Can Help Rock Your Own Sales Read More  

bookstore shelves

Brick and Mortar Magic: Five Ways a Book Becomes a Bestseller

Every writer needs a day job.  Supportive spouses, after all, can only take you so far.  After it became clear my back up plan (PhD/research scientist) was killing my creativity, there was only one choice left - what better ... Read More