As publishers' marketing budgets continue to be slashed, authors are finding that self-promotion is ever more necessary.  One time-honoured way to get the word out is to spend a couple hours in a bookstore, talking to customers as though ... Read More  

There are a number of reasons authors choose to publish under a name besides their own.  Perhaps a children's writer has the same name as a queen of erotic romances.  Perhaps a business writer wishes to publish literary fiction, ... Read More  

In Part 1, I talked about factors influencing book sales that the author has little or no control over.  Today, as promised, the Ways In Which You, As The Author, Can Help Rock Your Own Sales Read More  

Every writer needs a day job.  Supportive spouses, after all, can only take you so far.  After it became clear my back up plan (PhD/research scientist) was killing my creativity, there was only one choice left - what better ... Read More  

Writing is one of the few professions that’s as much about dreams as business, and because our emotions and identity are inextricably tied to our work, writers are particularly vulnerable to predators – people who use our dreams to take advantage ... Read More