The human brain is really good at filtering out extraneous information. It's a survival instinct meant to focus our attention on things essential to life (ripe cherries!) and things that might kill us (bears!). Grappling with these big picture ... Read More  

As part of our preparation for writing a new piece, we need to think about audience - who we are writing for and how the knowledge and needs of that audience affect the way we approach our work. Figuring ... Read More  

This will be our final column on audience (at least for now). So buckle up for a crash course on age levels in children's literature! First, a caveat: the categories I'm presenting here are not absolute. Different people use different ... Read More